Event Branding Concept

This proposed event celebrates the anticipated opening of MiraCosta College’s new state-of-the-art studio for the Media Arts & Technologies (MAT) department. Centered around the tagline “Create Perspective,” the concept highlights both the intellectual growth fostered through the MAT program and the visual exploration of perspective in design. The branding incorporates repetition, rhythm, pattern, contrast, movement, and optical illusion to express the theme of shifting viewpoints, resulting in a visually dynamic and immersive experience that invites attendees to engage with design from fresh, thought-provoking perspectives.