Project Management + Creative Direction

The & Campaign was developed from concept to launch through a collaborative, multi-phase creative process. As project manager, I led the development of the campaign identity, beginning with an ampersand-centered logo representing connection, community, and support. From there, the identity expanded across an informational and e-commerce website, apparel, and supporting brand materials.

Beyond the design itself, I coordinated the creative team, production vendors, timelines, and deliverables to keep every piece aligned with the larger vision. The result was a cohesive, launch-ready brand system designed to grow alongside the campaign.